Cruise industry publication Seatrade Insider has confirmed that former president and CEO of Carnival Cruise Lines Bob Dickinson will return to the company as a consultant to parent company Carnival Corporation.
Dickinson, who retired in 2007 after 35 years with Carnival, returns to the line at a very challenging time in the wake of numerous incidents including the February fire onboard the Carnival Triumph. Carnival states that Dickinson will report to Carnival Corporation’s COO Howard Frank and will focus on North American marketing strategies for all Carnival Corporation brands.
ExpertCruiser spoke to several individuals involved in the cruise industry who believe Dickinson is being brought in to placate travel agents, Wall Street analysts, and the line’s investors who are not happy with the current management at Carnival Cruise Lines. “Bringing Bob back is the smartest thing they’ve done in years” one noted.
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