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Norwegian Joy gets Chinese pop icon Wang Leehom as Godfather

Posted by Anita Dunham-Potter On November - 21 - 2016

Norwegian Cruise Line announced today the naming of iconic Mandopop artist, Wang Leehom, as Godfather of its soon to-be-unveiled 3,850 passenger vessel, Norwegian Joy.

Arriving in Summer 2017 with home ports in Shanghai and Beijing (Tianjin), Norwegian Joy will be Norwegian Cruise Line’s first purpose-built ship for the Chinese market and designed to deliver on the promise that guests will enjoy ‘First Class at Sea’ experiences.

Along with serving as Godfather of Norwegian Joy, Leehom will also represent NCL China as its brand ambassador, introducing Norwegian Cruise Line’s unparalleled cruise experience to Chinese consumers through a variety of platforms, including television and radio commercial campaigns, as well as on social media. Wang Leehom will become the first Chinese Godfather of any cruise ship brand, joining the likes of renowned hip hop artist, Pitbull, Godfather of Norwegian’s most recent ship, the Miami-based Norwegian Escape. Leehom’s role will include a number of special appearances including the traditional role of christening Norwegian Joy at the ship’s inauguration ceremony in Summer 2017, as well as other exciting roles at the launch event and beyond.

A Chinese-American singer songwriter, music producer, actor, and film director, Wang Leehom is known as the “King of Chinese Pop” for his wide range of musical styles blending pop, rock, jazz, hip-hop, R&B, classical and traditional Chinese music. His musical collaborations have included work with international stars including Tony Bennett, Avicii, Usher, Lang Lang, and JJ Lin. He has performed in over 100 cities worldwide in his career. Leehom’s film career includes a starring role in Ang Lee’s Lust, Caution.

As a bridge between Eastern and Western worlds, Wang Leehom is a worldwide cultural ambassador, with a platform of more than 60 million social media followers.

Leehom’s appointment as Godfather displays Norwegian Joy’s vision of delivering the best of the Norwegian Cruise Line brand to China, while also being customized to the Chinese traveler.

“I’m honored to have the opportunity to share the cruising lifestyle with Chinese guests as Godfather of Norwegian Joy. Cruising is an exciting way of experiencing travel and leisure that I’m thrilled to be sharing with China.” said Wang Leehom.

“As a Chinese star with a high international profile, connecting East and West through his music and movies, Leehom is the perfect Godfather for Norwegian Joy, a ship custom designed for our Chinese guests that also brings the best of the East and West together. We are thrilled to be working with him as a partner to introduce the NCL ‘First Class at Sea’ cruising experience to China next summer,” said Norwegian Cruise Line Holdings President and Chief Executive Officer Frank J. Del Rio.

“We are honored and excited to have Wang Leehom as the Godfather of our spectacular new premium vessel Norwegian Joy, and as a brand ambassador for NCL in China. Leehom is a highly accomplished artist and family man that we are proud to partner with in China and beyond.” said Norwegian Cruise Line Holdings China President, David J. Herrera.

About Norwegian Joy

Currently being built at Meyer Werft in Germany, Norwegian Joy is Norwegian Cruise Line’s first purpose-built ship customized for China. The name Norwegian Joy emphasizes the experience that the ship will offer, a promise that guests will ‘Experience Paradise on the Sea.’ Accommodating 3,850 guests with luxurious suites in the exclusive ship-within-a-ship complex, the new Breakaway-Plus Class Ship will debut in China in summer 2017.

Designed to provide First Class at Sea experiences with onboard amenities that cater to the unique vacation desires of Chinese guests, Norwegian Joy will provide a multitude of VIP accommodations including The Haven by Norwegian®, the line’s exclusive, ship-within-a-ship suite luxury complex, which will also include an all-new Observation Deck that features 180 degree views, and a Concierge level, an all-new accommodations category which will provide a VIP experience and feature larger balcony staterooms. Accommodation offerings will also include staterooms designed specifically for families and a multitude of connecting staterooms, for extended families traveling together, as well as a wide array of mini-suite, balcony, ocean view and interior staterooms, many with virtual balconies.

Norwegian Joy will offer engaging and innovative activities including a first at sea two-level competitive racetrack, an open-air laser tag course, thrilling simulator rides and interactive video walls at the Galaxy Pavilion as well as hover craft bumper cars, a state-of-the-art racing simulator and two multi-story waterslides. In addition, Norwegian Joy will house a tranquil open space park as well as the line’s largest upscale shopping district, complete with everything from exceptional duty-free shops to world-renowned global luxury brands.

Reported by © www.expertcruiser.com – Your online consumer guide for cruise travel and information.