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Royal Cari-BEER-bean for 4,500 party animals

Posted by Anita Dunham-Potter On January - 14 - 2008

Beer bottleAdvertising publication Brandweek is reporting that Anheuser-Busch is planning to party hardy on Royal Caribbean.

The publication says Anheuser-Busch will “unleash” the Bud Light Party Cruise with Royal Caribbean Cruise Line.  A sweeps will take 4,500 winners on two ships for a Caribbean excursion during Halloween. Wholesalers also will give away trips through bar promotions and radio station giveaways. Anheuser-Busch is looking to shed it’s marketing that targets 21-27-year-old males and look to attract “explorers”—people who seek variety in beverages.

Interesting, “explorers” on Royal Caribbean’s Explorer-class ships — how original. Perhaps it’s time for Anheuser-Busch to bring back their “Real Men of Genius” campaign.

Still the beer/cruise combo could make for an interesting new Royal Caribbean commercial:

“Somewhere between the bar, the ice rink, the toilet, and the rock wall, it hits you…this is waaaayyy more than a cruise. Drink for yourself at Royal Caribbean and get out there.”

(I kid Royal Caribbean…:) )

In case you were wondering, Anheuser-Busch is no longer the official beer of Nascar. Does this mean cruise lines will be sponsoring ‘brewskies’ ala Nascar? Bottoms up…

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6 Responses to “Royal Cari-BEER-bean for 4,500 party animals”

  1. Linda Wilson says:

    Hey Anita,
    I hope that Royal Caribbean isn’t putting all these drunks on a regular cruise. They better be chartering the ships. I would not want to put my clients with these people.

    Linda Wilson
    Go Travel

  2. CAPTAIN JACK SPARROW says:

    PAAAARRRTYYYY!

    ANITA, ARE YOU GOING? YOU ARE FUNNY THIS BLOG POST IS HYSTERICAL

    LARRY
    AKA
    CAPTAIN JACK SPARROW

  3. norris@juno.com says:

    I have to say this is a really bad idea. What if someone falls overboard? That much beer and cruising is a bad combination.

  4. anita says:

    Hello Jack Sparrow!
    No, I am not going on this cruise. I prefer Rolling Rock beer anyway.

    Best,
    Anita

  5. anita says:

    Hi Norris,
    Cruise lines do a lot of “liquor-themed’ parties onboard their ships. So far, nobody has fallen overboard during one of these get-togethers.

    Best,
    Anita

  6. Servo says:

    I’m so in. This is a wonderful idea to get the chubby men laid! GOOOOOO BEER!

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