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Royal Caribbean launches ‘sanitized’ social network

Posted by Anita Dunham-Potter On May - 6 - 2008

Freedom of the Seas (Photo courtesy of Royal Caribbean Cruises International) The Miami Herald reported today that Royal Caribbean is launching an online social network dubbed “RoyalConnect.”

Royal Caribbean says “RoyalConnect” will allow the line’s customers to get in touch with the company staff and other cruisers with similar interests. Royal Caribbean says approximately 70 executives, captains, cruise directors and other select ship staff will be among the first employees to create profiles so that customers can engage with them. There’s a catch: You have to be a member of the line’s Crown & Anchor Society and that requires having sailed on the line for at least one cruise. Bill Hayden, assistant vice president of marketing planning and strategy for Royal Caribbean, says there are close to two million active members of the society, and close to one million have cruised within the year.

Folks, this is a great idea, but why is Royal Caribbean sanitizing the social networking experience? What are they afraid of?  Why not call it what it really is — “Friends of Royal Caribbean”?

For over a year, Carnival Corp. (Royal Caribbean’s biggest competitor) has had their own online community called CarnivalConnections.com, where anyone can post reviews of Carnival experiences or create digital scrapbooks by uploading trip photos. Additionally, they have John Heald’s blog where all questions and comments are posted.

Stay tuned there’s more to the story…

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One Response to “Royal Caribbean launches ‘sanitized’ social network”

  1. Bill Carlisle says:

    In my opinion, it was the feedback from other customers via Cruise Critic boards that led to the Morans’ being banned from RCI cruises. One of the unspoken rules of any settlement is that you don’t tell the world what a great compensation package you got. Insurance companies even make you sign a pledge to keep your mouth shut. RCI cannot afford to give everybody 20% off plus $500, so they did the only thing they could do to avoid offending the greater number of customers. Ban the one to appease the many.

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