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The loyal Royals get their perks back…sort of

Posted by Anita Dunham-Potter On April - 15 - 2009

It looks like Royal Caribbean is changing course on its decision to pull back perks for their Crown & Anchor Society past-passenger loyalty program. In a letter sent this week to the line’s Diamond members, Royal Caribbean president and CEO Adam Goldstein acknowledged there was “considerable unhappiness” over the changes and announced that the majority of member benefits would be restored – including access to the concierge lounge.

“While we knew the reaction would be negative, it has been more negative then we anticipated,” Goldstein said. Citing the feedback gleaned from the complaints, Goldstein announced the line would restore a nightly private cocktail party for the group that includes free wine and champagne — considered one of the top benefits of access to the Concierge Lounge. Unlike in the past, however, mixed drinks will not be free but will be discounted by 25 percent, he noted.
The cocktail parties will take place in one of the many bars and lounges on the various Royal Caribbean ships, not in the Concierge Lounge, which as per last month’s announcement will be reserved for the higher level Diamond Plus members of the Crown & Anchor Society.

Diamond Plus status is given to Royal Caribbean customers who have sailed on 25 cruises; Diamond status is for those who have sailed on 10 cruises.
Goldstein stated that the Concierge Lounges on the line’s ships have become too crowded to continue to offer access to both Diamond and Diamond Plus members, and the decision to no longer allow Diamond members access to the lounges will stand. But he said by adding back a nightly cocktail party for Diamond members the line would be addressing several of the biggest complaints the line has been hearing from members.

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2 Responses to “The loyal Royals get their perks back…sort of”

  1. William says:

    Open mouth, insert foot. Doh! Funny they went back on their decision, but probably a smart move.

  2. Eric says:

    Good, it’s nice to have something in the economy that’s not getting slashed completely right now.

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