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Tag Archive | "cruise forums"

A contagious virus? Marketing campaign sinks Cruise Critic

Are the Royal Champions about to be dethroned? Based on the fallout from last week’s column about Royal Caribbean’s secretive group of cybercheerleaders, you might be forgiven for thinking so.

tinypassportHey cruisers, here’s the real scoop with passports
Find out if you need a passport on June 1, 2009.

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Paid cheerleaders: Does Royal Caribbean’s viral campaign cross the line?

Voyager of the Seas adorned with longhorns (Photo courtesy of Royal Caribbean Cruise Line) In early 2007, Royal Caribbean developed a marketing strategy that used online bulletin boards to spread the cruise line’s gospel, so to speak. The company created a program, dubbed “Royal Champions,” that enlisted rabid Royal Caribbean fans who happened to be frequent posters on Internet cruise bulletin boards like Cruise Critic. Did its program cross the line?

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Posted in Advice, Tripblog, What's New?Comments (39)