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Tag Archive | "Royal Champions"

Commentary: Royal Champions walk the plank

Bloggers On Deck For The Cure (Photo by Anita Dunham-Potter) Royal Caribbean announces the end of its controversial “Royal Champions” viral web marketing program. In March, I broke the story regarding the program where fans of the cruise line only posted positive reviews on Cruise Critic and Trip Advisor. I want to thank my readers for helping me break this story. (read for more..)
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Cruise Critic bans users quoted in MSNBC article

Scowling manTalk about April fools!! The drama at Cruise Critic continues. Three weeks after my articles outing Royal Caribbean’s Royal Champion program on their forums they have wielded a big ax and have banned several of the readers I talked to for my articles. Read for more…
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Cruise industry says “value” will help it stay afloat during economic storm

Cruise executives at the annual Seatrade Cruise Shipping convention in Miami said deteriorating consumer confidence, a recoiling in discretionary spending and widespread job loss has hurt their bottom line, forcing them to slash fares and pump up onboard spending bonuses just to stay afloat.

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Cruise executives: We wouldn’t do what Royal Caribbean did

Royal Caribbean\'s Independence of the Seas (photo courtesy of Royal Caribbean) My colleague Gene Sloan of USA TODAY has an interesting article on the fallout from the Royal Champion story. Gene interviewed Carnival, Holland America, Celebrity, NCL, and Princess executives about viral marketing campaigns. Read for more…
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A contagious virus? Marketing campaign sinks Cruise Critic

Are the Royal Champions about to be dethroned? Based on the fallout from last week’s column about Royal Caribbean’s secretive group of cybercheerleaders, you might be forgiven for thinking so.
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tinypassportHey cruisers, here’s the real scoop with passports
Find out if you need a passport on June 1, 2009.

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Posted in Advice, Ombudsman, Tripblog, What's New?Comments (16)

Paid cheerleaders: Does Royal Caribbean’s viral campaign cross the line?

Voyager of the Seas adorned with longhorns (Photo courtesy of Royal Caribbean Cruise Line) In early 2007, Royal Caribbean developed a marketing strategy that used online bulletin boards to spread the cruise line’s gospel, so to speak. The company created a program, dubbed “Royal Champions,” that enlisted rabid Royal Caribbean fans who happened to be frequent posters on Internet cruise bulletin boards like Cruise Critic. Did its program cross the line?

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Posted in Advice, Tripblog, What's New?Comments (39)