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Celebrity looks to ‘weed out’ the competition

Posted by Anita Dunham-Potter On January - 18 - 2008

Artist rendering of the Celebrity Solstice (Image courtesy of Celebrity Cruises) When Celebrity Solstice launches in December, the ship will debut “The Lawn Club,” a top deck covered in real grass. The half-acre area will offer bocce ball and croquet, golf putting and a spot to picnic with a basket of wine and cheese.

Dan Hanrahan, president and ceo of Celebrity Cruises, who fittingly unveiled the feature at a New York event last night in Central Park’s Tavern on the Green, says he wants Celebrity’s guests to “experience the unexpected, like the thrill of sinking a putt on a freshly manicured lawn in the middle of the ocean.”

Growing real grass on a cruise ship requires considerable effort. Celebrity worked with design firm Wilson Butler Architects to create the entire club area, then engaged a team of landscape architects and irrigation specialists along with turf and soil scientists at the University of Florida.

Together, they tested a variety of grasses to determine which can withstand the winds, sun, shade and temperature variations that will affect the grass and soil as the ship sails in the Caribbean this winter.

I am sure the other cruise ships will be ‘green’ with envy.

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