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Hey girl! Do you have ‘It’?

Posted by Anita Dunham-Potter On October - 4 - 2007

OhNoSheDidnt — My ‘It’ Girl avatarToday Norwegian Cruise Line (NCL) announced a search for the godmother of its newest vessel, Norwegian Gem. The company is inviting Latitudes members (repeat customers) to submit a video at gemitgirl.com explaining why they have what it takes to be an ‘It’ Girl – the theme of Norwegian Gem’s marketing launch. Entries open on Monday Oct. 8 and close on Nov. 12. Five finalists will be revealed on Nov. 15, and the grand prize winner will be announced at the christening ceremony on Dec. 18 in New York.

In addition to presiding at the naming, the godmother will win a seven-day cruise in a Garden Villa, the ship’s 4,500 square foot suite offering three bedrooms with bath, whirlpool, sun deck, and much more.

NCL is also giving those who have not sailed with the line the opportunity to enter the video contest and become the Latitudes ‘It’ Girl’s BFF. While non-Latitudes members aren’t eligible to win the grand prize, they will be entered to win a seven-day Bahamas and Florida cruise for two aboard Norwegian Gem in 2008.

NCL said the Latitudes ‘It’ Girl should embody the attributes of the line’s ‘hottest, hippest new ship’ and the free spirit of Freestyle Cruising. These characteristics include sophistication, independence and confidence, eagerness to explore new destinations and learn new things, glamor, style and culture, and a youthful and adventurous spirit regardless of age.

NCL enlisted the help of Second City, the improvisational group featured on the line’s ships, to provide video examples at gemitgirl.com.

Passengers sailing on NCL and NCL America ships during the godmother contest entry period will have the opportunity to create their videos on board at free taping sessions. Those sessions could be potentially interesting if filmed after potential ship ‘It’ Girls hang for a few rounds at “Bar Central.”

Read more about the Norwegian Gem and ‘It’ Girl here.

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