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Princess uses Twitter to talk about Golden Princess makeover

Posted by Anita Dunham-Potter On April - 21 - 2009

As Golden Princess begins what Princess Cruises called the most extensive make-over it has ever undertaken, the company is providing Twitter updates that will showcase a daily photo journal of the ship’s transformation. A first for Princess, the online posts will chronicle the changes throughout the vessel during its nearly three-week drydock at Victoria Shipyards in British Columbia.

The journal has launched at princess.com/goldendrydock and will run through May 5, when Golden Princess re-enters service with its new features, including a piazza-style atrium, an adults-only deck retreat (The Sanctuary), a poolside movie screen and a Crown Grill steak and seafood restaurant, among other enhancements.

Twitter users will receive a daily ‘tweet’ about the latest construction progress after they sign up and elect to follow Princess at http://twitter.com/PrincessCruises.

“None of our other vessels have ever had this many new features added in a single drydock, so our online journal will offer a fascinating behind-the-scenes look at the amount of work required for such a huge undertaking,” says Jan Swartz, Princess’ excutive vice president of marketing.

Golden Princess was introduced in 2001.

The amenities being added are already featured in the line’s newest ships, Crown Princess, Emerald Princess and Ruby Princess. Many have also been introduced aboard on Caribbean Princess, Star Princess and Grand Princess during earlier drydocks.

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One Response to “Princess uses Twitter to talk about Golden Princess makeover”

  1. I’m not surprised, nowadays Twitter is used by even more powerful companies to promote they’re business. Twitter is a one powerful marketing tool, there is no doubt about that.


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