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Royal Cari-BEER-bean for 4,500 party animals
Advertising publication Brandweek is reporting that Anheuser-Busch is planning to party hardy on Royal Caribbean.
The publication says Anheuser-Busch will “unleash” the Bud Light Party Cruise with Royal Caribbean Cruise Line. A sweeps will take 4,500 winners on two ships for a Caribbean excursion during Halloween. Wholesalers also will give away trips through bar promotions and radio station giveaways. Anheuser-Busch is looking to shed it’s marketing that targets 21-27-year-old males and look to attract “explorers”—people who seek variety in beverages.
Interesting, “explorers” on Royal Caribbean’s Explorer-class ships — how original. Perhaps it’s time for Anheuser-Busch to bring back their “Real Men of Genius” campaign.
Still the beer/cruise combo could make for an interesting new Royal Caribbean commercial:
“Somewhere between the bar, the ice rink, the toilet, and the rock wall, it hits you…this is waaaayyy more than a cruise. Drink for yourself at Royal Caribbean and get out there.”
(I kid Royal Caribbean…:) )
In case you were wondering, Anheuser-Busch is no longer the official beer of Nascar. Does this mean cruise lines will be sponsoring ‘brewskies’ ala Nascar? Bottoms up…
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6 Responses to “Royal Cari-BEER-bean for 4,500 party animals”
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Hey Anita,
I hope that Royal Caribbean isn’t putting all these drunks on a regular cruise. They better be chartering the ships. I would not want to put my clients with these people.
Linda Wilson
Go Travel
PAAAARRRTYYYY!
ANITA, ARE YOU GOING? YOU ARE FUNNY THIS BLOG POST IS HYSTERICAL
LARRY
AKA
CAPTAIN JACK SPARROW
I have to say this is a really bad idea. What if someone falls overboard? That much beer and cruising is a bad combination.
Hello Jack Sparrow!
No, I am not going on this cruise. I prefer Rolling Rock beer anyway.
Best,
Anita
Hi Norris,
Cruise lines do a lot of “liquor-themed’ parties onboard their ships. So far, nobody has fallen overboard during one of these get-togethers.
Best,
Anita
I’m so in. This is a wonderful idea to get the chubby men laid! GOOOOOO BEER!