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Who does she think she is?

Posted by Anita Dunham-Potter On September - 18 - 2007

OhNoSheDidnt — My ‘It’ Girl avatar Norwegian Cruise Line has devoted a new site dedicated to the brand’s new ‘It’ Girl, Norwegian Gem. Dubbed gemitgirl.com, the site features a blog from the ‘It’ Girl herself, a create-your-own avatar tool, weekly polls, virtual bowling in the Bliss Ultra Lounge, a calendar of events, contests and more. 

The site lists Norwegian Gem’s shapely statistics vital statistics:

HEIGHT: 14 Decks

WEIGHT: 93,530

GUESTS: 2,466 Double Occupancy

BIRTHPLACE: Papenburg, Germany


HOMETOWN: Winters in the Caribbean from New York, Summers in Europe from Barcelona

STATUS: Very Single

In addition, there are deck plans and details on staterooms, public rooms and itineraries.  Noting that every ‘It’ Girl has an entourage, NCL is inviting visitors to join Norwegian Gem’s circle of friends by creating their own avatar, a virtual representation of themselves that lives online.  (It crashed my computer on my first avatar attempt – Who does she think she is?)

After creating your avatar you are automatically entered into a drawing to win a seven-day cruise on the new ship, along with a weekly drawing to be the ‘It’ Girl’s BFF of the week.  The weekly prize is a $50 American Express gift card, and the winning avatar will be displayed prominently on the site.  You go girl!

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