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Tag Archive | "Brenda Moran"

A contagious virus? Marketing campaign sinks Cruise Critic

Are the Royal Champions about to be dethroned? Based on the fallout from last week’s column about Royal Caribbean’s secretive group of cybercheerleaders, you might be forgiven for thinking so.

tinypassportHey cruisers, here’s the real scoop with passports
Find out if you need a passport on June 1, 2009.

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Paid cheerleaders: Does Royal Caribbean’s viral campaign cross the line?

Voyager of the Seas adorned with longhorns (Photo courtesy of Royal Caribbean Cruise Line) In early 2007, Royal Caribbean developed a marketing strategy that used online bulletin boards to spread the cruise line’s gospel, so to speak. The company created a program, dubbed “Royal Champions,” that enlisted rabid Royal Caribbean fans who happened to be frequent posters on Internet cruise bulletin boards like Cruise Critic. Did its program cross the line?

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Anita on Peter Greenberg Worldwide radio show Saturday

Peter Greenberg (photo courtesy of Peter Greenberg)On Saturday, May 24, our editor Anita Dunham-Potter will be on the Peter Greenberg Worldwide radio show to discuss the story of the couple banned from Royal Caribbean. Peter Greenberg is the Travel Editor for NBC’s Today show, CNBC and MSNBC, a best-selling author and host of the nationally syndicated radio, Peter Greenberg Worldwide. Read for details on where to listen and how you can call in…

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Banned from Royal Caribbean for complaining too much

Brenda Moran speaks to WKYC reporter Mike O\'Mara Somewhere between the plumbing problem, the locked balcony door, multiple complaint letters, and posting their cruise horror stories on the Internet, Royal Caribbean decided it could never do right by these passengers. So it told them to get out there — and to stay out! Think you can’t get banned from a cruise line? Meet the Morans.

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