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The Duchess of Cambridge to name Princess’ newest ship Royal Princess

Posted on 09 April 2013. Tags: Alaska, Apple, British Isles, Carolyn Spencer Brown, contest, Cruise Critic, Cruise Tours, Denali, Duchess of Cambridge, Europe, Fincantieri, Fincantieri Shipyards, float out, Greek Isles, inspired to cruise, ipod, iTunes, Jan Swartz, keel laying ceremony, Love Boat, Madrina, naming, Pinterest, premium cruising, Princess Cruises, Regal Princess, relaxation, Royal Princess, Russia, Sanctuary, Scandinavia, Sky High Savings, Southampton, The Love Boat, World Leading Cruises

Princess Cruises announces that Her Royal Highness The Duchess of Cambridge will name Royal Princess, the newest addition to the line’s fleet. The ceremony at which The Duchess will name the ship will take place in Southampton on Thursday,…

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Princess Cruises offers “Sky High Savings” on Alaska and Europe cruise vacations

Posted on 04 April 2013. Tags: 50 essential experiences, Alaska, Apple, British Isles, Carolyn Spencer Brown, contest, Cruise Critic, Cruise Tours, Denali, Europe, Fincantieri, Fincantieri Shipyards, float out, Greek Isles, inspired to cruise, ipod, iTunes, Jan Swartz, keel laying ceremony, Love Boat, Madrina, Pinterest, premium cruising, Princess Cruises, Regal Princess, relaxation, Royal Princess, Russia, Sanctuary, Scandinavia, Sky High Savings, The Love Boat, World Leading Cruises

Princess Cruises is offering a way for passengers to ease the cost of getting to their dream Europe or Alaska cruise with a special “Sky High Savings” sale that offers airfare savings of up to $1,000 for two. Running…

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Princess celebrates float out of Regal Princess

Posted on 26 March 2013. Tags: 50 essential experiences, Apple, Carolyn Spencer Brown, contest, Cruise Critic, Fincantieri, Fincantieri Shipyards, float out, inspired to cruise, ipod, iTunes, Jan Swartz, keel laying ceremony, Love Boat, Madrina, Pinterest, premium cruising, Princess Cruises, Regal Princess, relaxation, Royal Princess, Sanctuary, The Love Boat, World Leading Cruises

Regal Princess reached a significant construction milestone today when the Princess Cruises vessel was “floated out” at its building dock at the Fincantieri shipyard in Italy. A traditional ceremony marked the occasion as the ship met the ocean for…

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Commentary: Royal Champions walk the plank

Posted on 04 August 2009. Tags: bogus reviews, Cruise Critic, cruise ombudsman, ExpertCruiser, MSNBC, Royal Caribbean, Royal Caribbean International, Royal Champions, Trip Advisor, Tripso, viral marketing

Royal Caribbean announces the end of its controversial “Royal Champions” viral web marketing program. In March, I broke the story regarding the program where fans of the cruise line only posted positive reviews on Cruise Critic and Trip Advisor. I want to thank my readers for helping me break this story. (read for more..)
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Cruise Critic bans users quoted in MSNBC article

Posted on 01 April 2009. Tags: banned from cruise critic, Cruise Critic, RCCL, Royal Caribbean Cruise Line, Royal Champions, viral marketing

Talk about April fools!! The drama at Cruise Critic continues. Three weeks after my articles outing Royal Caribbean’s Royal Champion program on their forums they have wielded a big ax and have banned several of the readers I talked to for my articles. Read for more…
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Cruise executives: We wouldn’t do what Royal Caribbean did

Posted on 17 March 2009. Tags: bad marketing moves, Cruise Critic, fallout over board seeding, Gene Sloan, Royal Caribbean, Royal Champions, USA TODAY, viral marketing

$Royal Caribbean\'s Independence of the Seas (photo courtesy of Royal Caribbean)$ My colleague Gene Sloan of USA TODAY has an interesting article on the fallout from the Royal Champion story. Gene interviewed Carnival, Holland America, Celebrity, NCL, and Princess executives about viral marketing campaigns. Read for more…
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